Webflow needed help with the usability and information architecture of its product website.
2024
Iter Creative
Content Marketing, Brand Strategy
Orthopediatrics
2024
At Iter Creative, we have been honored to partner with Orthopediatrics, a leading children's orthopedic company, to enhance their global communication and training efforts through the power of video. Our ongoing collaboration aims to ensure their team worldwide is well-informed, trained, and aligned with the company’s goals and standards. Here’s an overview of our approach and the impact of our video strategy.
Orthopediatrics approached us with the need to streamline and enhance their global training and communication processes. Our objectives were to:
1. Develop engaging video content for training and communication.
2. Ensure consistency and clarity in messaging across their global team.
3. Utilize video to effectively deliver complex information and training modules.
4. Foster a sense of unity and shared purpose among their international team members.
We began by closely collaborating with Orthopediatrics to understand their specific needs and goals. Our team of content creators, videographers, and instructional designers developed a series of videos tailored to various aspects of the company’s operations, including:
- Product training and demonstrations.
- Company policies and procedures.
- Best practices in pediatric orthopedic care.
- Case studies and success stories.
Quality was paramount in our production process. We utilized high-definition video equipment and professional editing software to ensure each video was visually appealing and easy to understand. We also incorporated animations and graphics to simplify complex concepts and enhance viewer engagement.
Given Orthopediatrics’ global presence, we provided multilingual support for all video content. We produced versions in multiple languages and included subtitles where necessary, ensuring that every team member could access and comprehend the material regardless of their location or native language.
Our video strategy has significantly improved Orthopediatrics’ global communication and training efforts. The videos have received positive feedback for their clarity, quality, and engaging content. Team members report a better understanding of products, procedures, and best practices, leading to enhanced performance and consistency across the organization.
Our ongoing partnership with Orthopediatrics has been a testament to the power of video in enhancing global communication and training. By developing high-quality, engaging, and accessible video content, we have helped Orthopediatrics ensure their team worldwide is well-informed and aligned with the company’s standards. We look forward to continuing this collaboration and further supporting Orthopediatrics in achieving their mission to improve kids pediatric orthopedic care worldwide.