At Iter Creative, we recently had the pleasure of partnering with At Home Realty to revamp their short form content strategy. Our goal was to help them stay top of mind with their audience and solidify their position as the leading real estate experts in their area. Here’s a detailed look at how we approached this project and the successful outcomes we achieved.

Content Strategy:

We started by developing a comprehensive content strategy tailored to At Home Realty’s goals and target audience. Through market analysis and audience research, we identified key trends and content preferences within the real estate sector. This informed our approach, allowing us to create content that was not only engaging but also highly relevant to potential buyers and sellers in the local market.

Visual and Message Consistency:

Ensuring visual and message consistency was a priority. We crafted a cohesive visual identity for the short form content that aligned with At Home Realty’s brand. This included a fresh color palette, typography, and design elements that reflected their professionalism and approachability. Our messaging strategy focused on showcasing At Home Realty’s expertise, market knowledge, and commitment to client satisfaction.

Content Creation:

Our team produced a variety of short form content pieces, including quick market updates, property highlights, client testimonials, and tips for buyers and sellers. We leveraged multiple platforms such as Instagram, Facebook, and TikTok to maximize reach and engagement. Each piece of content was designed to be concise, visually appealing, and packed with valuable information, ensuring it captured and held the audience’s attention.

Engagement and Analytics:

To measure the effectiveness of our content strategy, we implemented robust analytics and monitoring tools. This allowed us to track engagement metrics, audience growth, and conversion rates. We provided At Home Realty with detailed reports and insights, enabling them to understand the impact of the content and make data-driven decisions for future campaigns.

Results and Impact:

Since implementing the revamped content strategy, At Home Realty has seen a significant increase in engagement across their social media platforms. Their follower base has grown, and their content consistently receives high levels of interaction from their audience. More importantly, At Home Realty has strengthened their reputation as the go-to real estate experts in their area, leading to an uptick in client inquiries and successful transactions.

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Our collaboration with At Home Realty has been a resounding success. By developing and executing a tailored short form content strategy, we have helped them enhance their online presence, engage their audience, and reinforce their position as leading real estate experts. We are proud of the work we’ve done together and look forward to seeing At Home Realty continue to thrive and set new standards in the real estate industry.

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Quality

Usually, the sites of institutions that provide financial services are full of information. Our goal was to provide the maximum of information to potential customers of Webflow, but to do it in a stylish and modern way.

Minimalism combined with elements of french typography and brutalism helped us to realize the site exactly as we imagined with the client at the beginning: visually restrained, but stylish. Informative and pleasant to use, with an elegant aftertaste of a serious financial institution.

The sites of institutions that provide financial services are full of information. Our goal was to provide the maximum of information to potential customers of Webflow, but to do it in a stylish and modern way.

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Combined with elements of french typography and brutalism helped us to realize the site exactly as we imagined with the client at the beginning: visually restrained, but stylish. Informative and pleasant to use, with an elegant aftertaste of a serious financial institution.